Email Marketing and Copywriting | Australian Writers' Centre

HomeEmail Marketing and Copywriting

Learn how to create and write effective email marketing campaigns that get results

This course is ideal for: Copywriters, business owners and marketers who want to master the art and science of email marketing and copywriting and generate a new and lucrative source of freelance revenue.

You’ll learn how to:
Make money as an email marketer and copywriter
Map the customer journey and write for all stages of the marketing and email funnel
Plot, plan and write for a wide range of email campaigns
Get your emails past the spam filter
Write welcome sequences, replenishment series, abandoned cart sequences and win-back campaigns
Use pre-written templates and fast-track formulas to help you write results-based copy

Key information
Key information:
This is an online course Duration 1 This is an online course Opens: Monday 5 August 2024 Start any time during the week Opens: Monday 5 August 2024 Start any time during the week Duration: 7 weeks Allow 3–4 hours per week Duration: 7 weeks Allow 3–4 hours per week Feedback: Yes Feedback: Yes With: Bernadette Schwerdt With: Bernadette Schwerdt $795 Can’t make this one? Just fill out this form and we’ll be in touch when there’s a course date that suits you.

Become a confident, highly paid email strategist and email copywriter

Want to add a new string to your copywriting bow? Email copywriting could be it. Don't reinvent the wheel or waste time working out this complex topic for yourself. Enrol in our Email and Marketing Copywriting course and get the tips, templates and training you need to confidently offer this service to your clients.If you're tired of not knowing exactly how to create an email campaign and want to learn the nuts and bolts of a successful email strategy, this is the course for you.The seven modules are jam-packed with video tutorials, case studies, templates, checklists, ‘over-the-shoulder walk-throughs' of copy decks, and step-by-step guides to help you create, write and launch an email campaign for a wide range of businesses.Email is not dead, never was, and never will be, so now's the time to get in on the ground floor, get trained, get competent and get your email credentials in the bag so you can hit the ground running and start earning a lucrative revenue.

Bernadette Schwerdt talks about Email Marketing and Copywriting

This course is ideal for:

New, emerging, and experienced copywriters who want to add a new and rewarding income stream to their list of services
Marketers and brand managers who want to increase their confidence and writing skillset
Small business owners who want to do their own email marketing

How to become an email marketing professional

Email is by far one of the cheapest, easiest ways to promote a business, yet how many take the time to really understand how to use it properly? Very few, which is why we've created this course.

Enrol in this course, and you'll get a step-by-step guide to devising, strategising and writing email campaigns for various products and services. You'll learn everything you need to know to present yourself as the consummate email marketing and copywriting professional.

We've covered every channel – business to business (B2B), business to consumer (B2C), eCommerce, not-for-profits and professional services – we've left no stone unturned.

This course is unbeatable for an up-to-the-minute, best-practice crash course on how to create, devise and write high-performing email campaigns and sequences.

Enrol now and enjoy the confidence that comes with (finally) mastering a topic that everyone needs to know but few take the time to master.

In addition to the video tutorials, checklists, handouts, templates and pre-written templates you'll also get access to a treasure trove of bonus content including interviews with leading email copywriters. They'll not only share their coveted creative processes with you, but take you through their email copy decks, line by line, and show you how they wrote it, why they wrote it and the results they achieved.

Best of all, once you know how to write and devise email campaigns for clients, you can use the same techniques to promote your own copywriting business.

If you'd like to quash those impostor demons and finally get up to speed with a medium that everyone uses and needs, this is your chance.

You'll learn how to:

map a customer journey and write for all stages of the marketing and email funnel
write copy for B2B (business to business), B2C (business to consumer), eCommerce, not for profits and professional service
take a creative brief for a detailed email campaign, design the customer personas and use pre-written templates (that practically write the copy for you)
write welcome and nurture sequences, replenishment series, win-back campaigns, abandoned cart sequences and other ‘must-have' automations
write subject lines, preview text, body copy, calls to action, long-form email copy
write lead magnets that generate clicks, referrals and shares and help you build your list
use content calendar templates to keep track of complicated, multi-sequence campaigns
use a fast-track email template to write any email quickly
access a brainstorming framework so you'll never ever run short of newsletter content
identify trigger words that send your emails to the spam folder
assess the merits of the leading email software packages, so you choose the right provider for your specific needs
the pros and cons of sending HTML, rich text and plain text emails
the 5 most popular email styles and the best templates to increase conversion rates
access the top 30 headline formulas, with examples, that are guaranteed to increase your engagement and conversion rates
tag emails to improve your sender status and gain higher engagement
segment your list to gain maximum impact
create social proof and third-party endorsements to build trust and credibility
write high-performing landing pages
write opening statements to kick-start your copy and gain maximum engagement
write features and benefit copy that packs a punch and gets read
use the Top 20 advanced trigger statements that practically write the copy for you
write and design a compelling call-to-action (CTA) button
choose the right colours for your CTA, understand the science of colour theory and use colour to increase conversion

If you want to build your confidence as an email copywriter, access tried and tested templates and proven formulas to write email copy and become a trusted and competent email strategist, our Email Marketing and Copywriting course is for you.

FREQUENTLY ASKED QUESTIONS

Q: Do I need to have done Copywriting Essentials to enrol in this course?
A: Copywriting Essentials (or another course in the fundamentals of copywriting) is definitely the recommended first step, but not essential. You will gain more from Email Marketing and Copywriting if you already have the foundation skills and grounding from the Copywriting Essentials course.

Q: How is this course different from Copywriting Essentials?
A: Copywriting Essentials is our flagship course for those new to copywriting, who want to learn the craft of writing words that ‘sell’ – for a variety of mediums. Email Marketing and Copywriting is a niche course for those who want to take their copywriting skills further. It’s for those who are interested in offering email services to their clients, or who want to take back control of their own email marketing efforts.

Q: Do I need a marketing background to do this course?
A: No. This course is a masterclass in email marketing and will provide you with a comprehensive guide for how to use email to market any business.

Q: Does this course focus on how to use a particular email marketing platform?
A. We will cover the leading email marketing platforms so that you have a strong understanding of what options are available. However, as many email platforms are constantly being introduced, changed, merged, upgraded etc we will also provide you with the basics of how to assess a platform and cover the principles of what each platform does. That way, no matter what providers are available, or how they change, you will know how to assess them and choose the right one for you.

Q: Will I learn about pricing and what to charge clients for this kind of copywriting service?
A: Yes. We know that making money from writing email copy is paramount so we will show you the price points for each type of email copywriting and how you can charge appropriately for your services.

Q: Do you show us how to use email software?
A: This course focuses on how to plot, plan and write for an email marketing campaign. You will receive a ‘tech for non-tech people’ overview of the important technical aspects of which you need to be aware. We also provide a high level overview and assessment of the most popular email marketing software packages, but we do not provide an-depth technical overview of how to use the software.

Q: Is there any homework/assignments/activities/exercises?
A: Yes, each week you’ll be given a small assignment to put your new skills into practice – and your tutor will provide you with personalised feedback.

Key information
Key information:
This is an online course Duration 1 This is an online course Opens: Monday 5 August 2024 Start any time during the week Opens: Monday 5 August 2024 Start any time during the week Duration: 7 weeks Allow 3–4 hours per week Duration: 7 weeks Allow 3–4 hours per week Feedback: Yes Feedback: Yes With: Bernadette Schwerdt With: Bernadette Schwerdt $795 Can’t make this one? Just fill out this form and we’ll be in touch when there’s a course date that suits you.