Mark Farrelly's extensive copywriting career began at Ogilvy’s, working on BMW, Shell, Kit Kat, Smarties, Minties, Violet Crumble, Fantales & Black Magic as well as Barbie & Hot Wheels. He then joined the Leap Agency, writing for Australia Post, HP, BMW, RVIB, Foster Parents Plan, Lanes Biscuits and Link Telecommunications.
A position of Senior Writer/Creative Group Head lured him to Samuelson & Talbot (now M&C Saatchi) working on Morning Fresh, Radiant XL, Cussons Imperial Leather & Duo. He won Retail Launch of the Year Award for his Whitman’s Chocolates campaign. His work on The Age, Sportsgirl/Sportscraft & David Lawrence brands, Colonial First State & HCF Health Insurance helped the agency win the B&T Agency of the Year Award.
Mark then joined MJW Advertising as Creative Director on Suzuki and Hungry Jacks where he wrote and created his highly regarded “Two Hands” campaign. Over his career he has also freelanced, writing for the RACV & The Salvation Army, Jennings Retirement Living, ANZ, Bendigo Bank, Elders, Diners Club, Mission Australia & The Age.
Since founding Mark My Words Advertising, Mark continues to write effective creative work for various clients including Homesafe Wealth Release, Vileda Household Cleaning Products, iBuildNew, True Value Solar and Ledified.
Mark has always enjoyed mentoring young copywriters in his role as Creative Director and has been a guest lecturer at numerous copywriting training academies. Having trained with Bernadette Schwerdt, he has a great understanding of the value of this training for young copywriters. Mark is also an accomplished public speaker and facilitator at seminars. He has for many years worked alongside one of the world's most innovative music teachers, where Mark has both tutored and taught many students himself, helping them to achieve their musical goals.
